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HP’s exceptional laptops will accept a new logo — array of. While what users see is technically new to their eyes, it’s absolutely one HP alone bristles years ago.
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It’s aloof four slanted lines, but the branding is still absolutely clear. Instead of a absolutely scripted ‘Hewlett Packard’ or audible ‘hp’ letters, the four curve alone advance ‘hp’ to your eyes.
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The “new” logo was absolutely submitted in 2011 by Affective Brands, which was assassin by HP to brace the brand. the aboriginal four-line logo may accept been too affected for HP, but times accept acutely changed.
The logo can be begin on the new Spectre 13 laptop. It’s not bright what added accessories HP affairs to cast with its old new logo, but it’s acutely not application it for the absolute brand.
via The Verge
The eyes of a cast congenital for the affective apple on Affective Brands
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